Following the pandemic, many event organizers are wondering about the best formula to use for their event:
“Should I go back to the pre-pandemic formula only in a hotel?”
“Will my attendees still be interested in a 100% virtual event?”
“I would like to do my event in hybrid, but I’m afraid of exceeding my budget.”
The observation:
Above all, your attendees, members, and customers want choice.
The choice to stay in the comfort of their own home without missing out on the event you are offering.
How do you plan your budget in a context where you need to invest on all fronts?
The hybrid formula is the best way to optimize your event budget while increasing the number of participants. Here’s how!
1) DYNAMIC AND INTERACTIVE PLATFORM
To avoid creating frustration among your participants, they must be able to interact online as if they were present in the room.
A chat / question module is the basis for creating excellent interactivity.
In 2023, with the multiple solutions developed by the platforms, the list of tools available to boost your online event is surprising!
2) EXCLUSIVE ROOM EXPERIENCE
By inviting only your geographically close or “premium” members to the dining room, you can reduce the costs of rooms, catering, management, transport, etc …
The hybrid formula also allows you to highlight a key aspect in 2023: reducing the carbon footprint of your event. (We’ll come back to this, it’s a subject that needs an article!)
3) PAY FOR ITSELF OVER TIME
The broadcasting of your event is, of course, allowing your members to fully experience the event remotely with you. But it’s also an opportunity to bet on the redistribution of your content.
Today, there are no more excuses to lose a participant for reasons of schedule, transport or budget. Make your conferences available for replay for 1 month on your platform. Most of the time, it’s free of charge!
4) THE SPONSORSHIPS OF COURSE
A webcast event is also a great opportunity to create visibility for your sponsors’ logos. It’s up to you to optimize it to make webcasting profitable. Some of our clients fully cover the costs with their sponsors. Why not your event? Online, you can find logos on the home page, during the webcast, in the virtual meeting rooms, on the replay and in follow-up emails… etc. Now is the time to get creative and give your sponsors a bigger showcase for their brands. With a beautiful visual integration, these placements give prestige to your event. It’s a win-win formula! Compared to the indoor part, putting logos forward during a webcast event does not require additional costs (printing, screens, logistics, etc.). Which, again, helps to limit the carbon footprint of your event.
The hybrid formula is an optimal solution that responds to the new event reality.
It is here to stay. That’s why you need to get to know all the benefits that this formula offers you.
To consult: a link to HEC Montréal’s Gestion magazine that explains very well the “ROI – Return on Investment” potential of a hybrid event. //
